Frank Pedregon Racing launches new state of art website, including a racing industry first “Fusion Marketing” component.
06/26/2006

In an effort to forge Frank Pedregon Racing into a premier racing organization, Frank Pedregon has deployed several strategic and tactical maneuvers that will impact the organization from top to bottom.

Frank Pedregon stated: “We are immersed in a very competitive, exciting and demanding sport. Therefore as a racing organization we need to differentiate ourselves from the standard racing team." The objectives are crystal clear:

  • Consistently be competing at the top tier of NHRA teams.
  • Deliver unprecedented financial returns for our sponsors
  • Provide our sponsors and fans with a insightful and revealing look at our race team by providing a captivating and informative website

“We are committed to our valued sponsors to be the best in the NHRA PowerAde Drag Racing Series. With that in mind we have been working diligently behind the scenes to restructure and solidify the foundation of our racing organization. Our proactive approach is unusual at this point of the season but absolutely a necessity,” Pedregon said.

He continued, "We are very excited to reveal the first of several key changes that will positively impact Frank Pedregon Racing. Our new compelling web site www.frankpedregonracing.com is designed to provide significant visibility & branding for our sponsors, high quality merchandise to our fans and a catalyst for communicating our team events and activities to all racing enthusiasts."

The website designed by Hyperdisk Marketing. Hyperdisk Marketing is known nationally as a full-service digital agency specializing in high-impact content development, vertical email marketing and customized marketing display solutions.

Hyperdisk Marketing will employ the strength of “Fusion Marketing” ensuring a fully optimized Frank Pedregon Racing website with maximum visibility.

During the next few weeks look for Frank Pedregon to announce his new Crew Chief in preparation for the remainder of the 2006 NHRA PowerAde Drag Racing Series.